Synamedia and SoFast Announce Strategic Go-to-Market Partnership to Accelerate FAST, PayTV, and VOD.

Synamedia and SoFast Announce Strategic Go-to-Market Partnership to Accelerate FAST, PayTV, and VOD.

Las Vegas, NV – April 16, 2026 - At the NAB Show 2026, Synamedia and SoFast are announcing a strategic go-to-market partnership aimed at helping broadcasters, OTT platforms, telecom operators, and smart TV manufacturers rapidly launch, enrich, and monetize next-generation television services.

The collaboration combines Synamedia’s industry-leading video technology infrastructure with SoFast’s global ecosystem of ready-to-deploy content bundles, monetization solutions, and channel operations services, creating a powerful end-to-end solution for the connected TV market.

Together, the two companies will enable media organizations and operators to accelerate the deployment of FAST and OTT services while expanding content offerings and unlocking new monetization opportunities.

The partnership is underpinned by the pre‑integration of SoFast’s content bundles with Synamedia Go, enabling the rapid onboarding and launch of FAST, Pay TV, and VOD services. In addition, the collaboration enhances Synamedia Senza and Synamedia Iris by aligning SoFast’s content ecosystem with Synamedia’s advanced service delivery, user experience, and monetization capabilities. Together, this approach reduces integration effort, accelerates time‑to‑market, and allows platforms and operators to scale audience reach and revenues.

Combining Technology, Content, and Monetization

Through this partnership, Synamedia’s customers will gain access to SoFast’s ready-to-deploy content bundles and monetization capabilities, including: 700+ FAST channels ready for distribution 1,600+ PayTV channels** across multiple genres and markets 250,000+ VOD titles In addition, SoFast provides linear channel creation and playout services, enabling content owners and platforms to launch and operate channels efficiently.

The partnership also integrates advanced CTV monetization capabilities, helping platforms and operators unlock new advertising revenue across FAST and connected TV environments. These services complement Synamedia’s globally recognized technology platform for video delivery, content protection, and monetization at scale.

Accelerating Time-to-Market for the Industry

By combining technology infrastructure with ready-to-deploy content ecosystems, the partnership aims to significantly simplify and accelerate the launch of new television services.

Broadcasters, operators, and OTT platforms will be able to:

Executive Quotes

By combining Synamedia’s technology infrastructure with the global content and service ecosystem operated by SoFast, we are creating one of the most comprehensive solutions in the industry to accelerate the launch of FAST and OTT services. Together, we enable broadcasters, platforms, and operators to significantly reduce their time-to-market while gaining immediate access to ready-to-deploy content bundles across FAST, PayTV, and VOD, supported by professional playout services and advanced CTV monetization capabilities.” —Yanai Arfi, CEO of SoFast

“Our partnership with SoFast reflects Synamedia’s commitment to giving customers the agility they need to succeed in a rapidly evolving video landscape. By combining our cloud‑native video platforms with SoFast’s global content ecosystem, we are removing the traditional barriers to launching and scaling new services, and enabling operators, broadcasters, and OTT providers to introduce new content and experiences with unprecedented speed - all whilst still ensuring the quality, reliability, and monetization foundations that the industry demands.” —Steve Reeves, VP Sales & Customer Enablement at Synamedia

NAB Show 2026

The partnership and joint opportunities will be presented during the NAB Show, taking place in Las Vegas from April 18–22, 2026. Industry partners interested in exploring collaboration opportunities are invited to meet with the teams during the event.

About Synamedia

Synamedia is trusted by service providers and content owners to deliver, enrich, and protect video and manage broadband services. The flexibility and agility of the company’s cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. The award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.

About SoFast

SoFast is a global channel operator and distributor helping platforms, operators, and Smart TV manufacturers enrich and monetize their TV ecosystems. The company provides a comprehensive ecosystem, including 700+ FAST channels, 1,600+ PayTV channels, 250,000+ VOD titles, and 800+ Cloud Gaming titles, alongside linear channel creation and playout services and advanced CTV advertising monetization solutions. Through this integrated approach, SoFast enables industry players to rapidly launch, scale, and monetize next-generation connected TV services across global markets.